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The Ultimate Eater Dinner Party https://images.squarespace-cdn.com/content/v1/5f048f7981acd24c20fce595/963abfb0-7384-4644-baaf-5dab3f53e4ea/Eater-E20-20th+Anniversary-Print+Magazine-Issue+No.+01-FW2025-FULL+DRAFT-FINAL-9.5.25-Spreads_Page_03.png design & creative direction - The Ultimate Eater Dinner Party https://images.squarespace-cdn.com/content/v1/5f048f7981acd24c20fce595/121c955c-e14c-491c-b21d-39d884124282/Eater-E20-20th+Anniversary-Print+Magazine-Issue+No.+01-FW2025-FULL+DRAFT-FINAL-9.5.25-Spreads_Page_04.png design & creative direction - The Ultimate Eater Dinner Party https://images.squarespace-cdn.com/content/v1/5f048f7981acd24c20fce595/19f43ab4-5226-4a6d-931c-e70d9a7b2137/Eater-E20-20th+Anniversary-Print+Magazine-Issue+No.+01-FW2025-FULL+DRAFT-FINAL-9.5.25-Spreads_Page_05.png design & creative direction - The Ultimate Eater Dinner Party https://images.squarespace-cdn.com/content/v1/5f048f7981acd24c20fce595/bbc7249f-d126-4666-98d4-73fe9002aa4a/Eater-E20-20th+Anniversary-Print+Magazine-Issue+No.+01-FW2025-FULL+DRAFT-FINAL-9.5.25-Spreads_Page_06.png design & creative direction - 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Eater, 20th Anniversary Magazine https://images.squarespace-cdn.com/content/v1/5f048f7981acd24c20fce595/bd7f4d09-87f0-4b0b-8b93-1b6116486bbe/20-dishes_0006_DP-2.png design & creative direction - Eater, 20th Anniversary Magazine https://images.squarespace-cdn.com/content/v1/5f048f7981acd24c20fce595/daa6b6e5-54cc-4f26-8795-6c25a909f90b/20-dishes_0005_DP-3.png design & creative direction - Eater, 20th Anniversary Magazine https://images.squarespace-cdn.com/content/v1/5f048f7981acd24c20fce595/904e0f01-3c6c-4041-b352-e0b631f454c6/20-dishes_0004_DP-4.png design & creative direction - Eater, 20th Anniversary Magazine https://images.squarespace-cdn.com/content/v1/5f048f7981acd24c20fce595/42299713-409a-407b-b1ce-b84a37faddb4/20-dishes_0003_DP-5.png design & creative direction - Eater, 20th Anniversary Magazine https://images.squarespace-cdn.com/content/v1/5f048f7981acd24c20fce595/c3586718-fc63-4423-a02d-530b1e81aea5/20-dishes_0002_DP-6.png design & creative direction - Eater, 20th Anniversary Magazine https://images.squarespace-cdn.com/content/v1/5f048f7981acd24c20fce595/c1149ee6-93cd-4941-912c-ccc41c884444/20-dishes_0012_20-dishes.png design & creative direction - Eater, 20th Anniversary Magazine https://images.squarespace-cdn.com/content/v1/5f048f7981acd24c20fce595/2a951119-13ce-4855-bfbc-cfd93422e2f3/20-dishes_0001_Foodie-1.png design & creative direction - Eater, 20th Anniversary Magazine https://images.squarespace-cdn.com/content/v1/5f048f7981acd24c20fce595/80865735-3008-4f71-94d1-a0436d693348/20-dishes_0000_Foodie-2.png design & creative direction - Eater, 20th Anniversary Magazine https://images.squarespace-cdn.com/content/v1/5f048f7981acd24c20fce595/f6a45094-4477-4aef-8618-2cfff71ecb6f/20-dishes_0011_38.png design & creative direction - Eater, 20th Anniversary Magazine https://images.squarespace-cdn.com/content/v1/5f048f7981acd24c20fce595/4225bdba-8983-4af1-84dd-913a520ea6b0/20-dishes_0010_BOB-1.png design & creative direction - Eater, 20th Anniversary Magazine https://images.squarespace-cdn.com/content/v1/5f048f7981acd24c20fce595/6fc244ce-6829-4766-8577-98964c9fbb1d/20-dishes_0009_BOB-2.png design & creative direction - Eater, 20th Anniversary Magazine https://images.squarespace-cdn.com/content/v1/5f048f7981acd24c20fce595/50bf6cf1-7f19-4452-ba07-b0a7d6304820/IMG_9547.png https://images.squarespace-cdn.com/content/v1/5f048f7981acd24c20fce595/23602dcf-2351-4f21-9d3a-c95cfb28149b/IMG_9486.png https://images.squarespace-cdn.com/content/v1/5f048f7981acd24c20fce595/e9ef3dec-e281-49ff-abbe-f41aee14e630/Burger.png https://images.squarespace-cdn.com/content/v1/5f048f7981acd24c20fce595/312b90db-d508-4dd4-98c1-ee7b10f50afe/Craving.png https://www.natbelkov.com/portfolio/the-eater-app-launch monthly 0.5 2025-01-28 https://www.natbelkov.com/portfolio/eater-the-chainification-of-america-restaurants-fast-food monthly 0.5 2025-01-15 https://images.squarespace-cdn.com/content/v1/5f048f7981acd24c20fce595/6c7a7f12-240e-41a7-ac93-8ac29afd22df/Waffle+House+Final.png design & creative direction - Eater, The Chainification of America https://images.squarespace-cdn.com/content/v1/5f048f7981acd24c20fce595/e111e355-d02c-4370-87b0-54e3a83ac899/1.jpg design & creative direction - Eater, The Chainification of America https://images.squarespace-cdn.com/content/v1/5f048f7981acd24c20fce595/b5935400-c789-42c9-96f4-844497b63d42/Eater+Logo+V4.png design & creative direction - Eater, The Chainification of America Developing the "Eater Bar & Grille" logo for The Chainification of America. Illustrations by Adam Mazur. https://images.squarespace-cdn.com/content/v1/5f048f7981acd24c20fce595/8d359b38-bc06-43ed-9c95-aaa1aa857b30/Eater+Logo.jpg design & creative direction - Eater, The Chainification of America V1. A basic vectorized sketch established the holding shape of the branded "sign". https://images.squarespace-cdn.com/content/v1/5f048f7981acd24c20fce595/4c6d484b-31c4-4af2-b38e-4ca745cf0663/Taco+Bell+Crunch+Wrap+Supreme.png design & creative direction - Eater, The Chainification of America https://images.squarespace-cdn.com/content/v1/5f048f7981acd24c20fce595/960673ee-3bd5-4932-9d67-e23f6716f853/4.jpg design & creative direction - Eater, The Chainification of America https://images.squarespace-cdn.com/content/v1/5f048f7981acd24c20fce595/b5350a80-1621-4056-bb8c-00aef142a0a5/Eater+Logo.b+V2.jpg design & creative direction - Eater, The Chainification of America V2. The next iteration, this time hand-drawn, added depth to the letterforms and established a final spelling for the faux restaurant's name. https://images.squarespace-cdn.com/content/v1/5f048f7981acd24c20fce595/d4a315a4-256a-4271-9557-070e014c598c/Chilis+Fajitas+Final.png design & creative direction - Eater, The Chainification of America https://images.squarespace-cdn.com/content/v1/5f048f7981acd24c20fce595/9490547e-621b-4904-b380-5cb9481c848c/WhiteCastle_DrewAnthonySmith_Final_DDD8527.jpg design & creative direction - Eater, The Chainification of America https://images.squarespace-cdn.com/content/v1/5f048f7981acd24c20fce595/f0486028-d502-4573-89e8-aa7b630603c7/Eater+Logo+Final.png design & creative direction - Eater, The Chainification of America V3. Then, color and texture were applied. This version felt a bit too close to a certain iconic chain with a weekday in its name. https://images.squarespace-cdn.com/content/v1/5f048f7981acd24c20fce595/feeba6c4-688f-4b26-ba9a-c6bae8383952/Panda+Orange+Chicken+Final.png design & creative direction - Eater, The Chainification of America https://images.squarespace-cdn.com/content/v1/5f048f7981acd24c20fce595/c91e28fc-4c5b-4134-9190-174e609ce0a1/WhiteCastle_DrewAnthonySmith_Final_DDD8499.jpg design & creative direction - Eater, The Chainification of America https://images.squarespace-cdn.com/content/v1/5f048f7981acd24c20fce595/1935369a-3e33-47c9-bded-0c7528418fa2/Eater+Logo+Final+V2.png design & creative direction - Eater, The Chainification of America V4. 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Ultimately, losing Eater Red felt too off-brand, so both primary and secondary palettes were explored in a different tile pattern. https://images.squarespace-cdn.com/content/v1/5f048f7981acd24c20fce595/3e0bac04-39a7-4051-bf90-04921c5c7c1a/Floating+Salad.png design & creative direction - Eater, The Chainification of America https://images.squarespace-cdn.com/content/v1/5f048f7981acd24c20fce595/555db92d-86f2-4b7c-abc5-b9390f0c6e39/WhiteCastle_DrewAnthonySmith_Final_DDD8648.jpg design & creative direction - Eater, The Chainification of America https://images.squarespace-cdn.com/content/v1/5f048f7981acd24c20fce595/e5c6946d-1c76-4292-aaf4-b2608d332eb6/Eater+Logo+V4.png design & creative direction - Eater, The Chainification of America Final Version. The diagonal tile pattern felt more appetizing and kitchen-like, ultimately leading to a logo sign that felt both nostalgic and individual to the brand identity. https://images.squarespace-cdn.com/content/v1/5f048f7981acd24c20fce595/b1e1811e-323c-4a93-881d-7187e3ac47b6/Daves+Hot+Chicken+Sandwich.png design & creative direction - Eater, The Chainification of America https://images.squarespace-cdn.com/content/v1/5f048f7981acd24c20fce595/f3fbfe06-e979-4c2f-a975-41330b9d043f/2.jpg design & creative direction - Eater, The Chainification of America https://images.squarespace-cdn.com/content/v1/5f048f7981acd24c20fce595/077b1c35-c4b4-4098-9d08-5acb56b1d2dd/Pizza+Hut+Stuffed+Crust+Final.png design & creative direction - Eater, The Chainification of America https://images.squarespace-cdn.com/content/v1/5f048f7981acd24c20fce595/5ea1b63b-20db-4fde-b009-23200f31551d/3T0A9445.jpg design & creative direction - Eater, The Chainification of America https://images.squarespace-cdn.com/content/v1/5f048f7981acd24c20fce595/36f0f217-8d86-4e42-8eea-2c5631fee444/Sushi.png design & creative direction - 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Eater, The Chainification of America https://images.squarespace-cdn.com/content/v1/5f048f7981acd24c20fce595/fc1d45d0-9210-4ee3-b0bc-71b92a6ef047/1.jpg design & creative direction - Eater, The Chainification of America https://images.squarespace-cdn.com/content/v1/5f048f7981acd24c20fce595/f117a321-2065-4021-9c32-4a8f15d1a4cd/Robot.gif https://images.squarespace-cdn.com/content/v1/5f048f7981acd24c20fce595/b98cda62-714e-498b-8168-3bc2a5f1d414/Robot+Empty.png https://www.natbelkov.com/portfolio/murrays-cheese monthly 0.5 2020-12-23 https://images.squarespace-cdn.com/content/v1/5f048f7981acd24c20fce595/1602194548079-UP16JUVW4BIE1UBNCOZ8/murrays-portfolio-components-07.png design & creative direction - Murray's Cheese https://images.squarespace-cdn.com/content/v1/5f048f7981acd24c20fce595/1602254507921-S9VKUAGWLRB0ND2ABXZD/1U9A1933.jpg design & creative direction - Murray's Cheese https://images.squarespace-cdn.com/content/v1/5f048f7981acd24c20fce595/da58c0a1-f4d0-42f2-a697-3fb502d1ef13/Monthlyclubs_23.jpg design & creative direction - Murray's Cheese https://images.squarespace-cdn.com/content/v1/5f048f7981acd24c20fce595/1602194562195-D1W29UD0FKTLW9NNCQZL/murrays-portfolio-components-04.png design & creative direction - Murray's Cheese https://images.squarespace-cdn.com/content/v1/5f048f7981acd24c20fce595/1602254494912-FJUY5B1KISQST1A9S9VX/1U9A1986.jpg design & creative direction - Murray's Cheese https://images.squarespace-cdn.com/content/v1/5f048f7981acd24c20fce595/767cdf3e-c086-46d5-b6a0-a2d067b287ae/murrays-holiday-catalog_multiple_1.jpg design & creative direction - Murray's Cheese https://images.squarespace-cdn.com/content/v1/5f048f7981acd24c20fce595/1636497191822-YEUSL09I08PSDP8I6VE3/Monthlyclubs_15.jpg design & creative direction - Murray's Cheese https://images.squarespace-cdn.com/content/v1/5f048f7981acd24c20fce595/1602254496383-CXMHNH4N9HSC8AFLAVJ3/1U9A1616.jpg design & creative direction - Murray's Cheese https://images.squarespace-cdn.com/content/v1/5f048f7981acd24c20fce595/1634747060034-OCVL04Y96WFAURE1401R/murrays-holiday-catalog_single_1.jpg design & creative direction - Murray's Cheese https://images.squarespace-cdn.com/content/v1/5f048f7981acd24c20fce595/1602254503854-77NRSIWTWCG7UDE0J91M/1U9A1631.jpg design & creative direction - Murray's Cheese https://images.squarespace-cdn.com/content/v1/5f048f7981acd24c20fce595/1634747041080-VJHAVF6VF33LDKHQCGXK/murrays-holiday-catalog_double_1.jpg design & creative direction - Murray's Cheese https://images.squarespace-cdn.com/content/v1/5f048f7981acd24c20fce595/1602254632081-W49I5TD231XVTNSDKLEB/1U9A1653.jpg design & creative direction - Murray's Cheese https://images.squarespace-cdn.com/content/v1/5f048f7981acd24c20fce595/1602254639166-PWJ1KT2KINOPB12H0QXA/1U9A1906.jpg design & creative direction - Murray's Cheese https://images.squarespace-cdn.com/content/v1/5f048f7981acd24c20fce595/1636497142312-K2LR2ZPUID4AID0A9CRX/Monthlyclubs_6.jpg design & creative direction - Murray's Cheese https://images.squarespace-cdn.com/content/v1/5f048f7981acd24c20fce595/1602254704429-4RLW9324VKUJJ5791QRD/caves-bloomy-loire-goats-selles-sur-cher-ashed-1U9A6233.jpg design & creative direction - Murray's Cheese Photography: Ellen Cronin https://images.squarespace-cdn.com/content/v1/5f048f7981acd24c20fce595/1602265876760-S7NUW8WGN53MHS2GOVLE/MurraysCheese750.jpg https://images.squarespace-cdn.com/content/v1/5f048f7981acd24c20fce595/1602277130820-JDG0NN11K9EVXU2SF9IM/murrays-portfolio-components-08.jpg design & creative direction - Murray's Cheese https://images.squarespace-cdn.com/content/v1/5f048f7981acd24c20fce595/1602277152713-2DS35SV4P0RM0BDWMAYB/murrays-portfolio-components-09.jpg design & creative direction - Murray's Cheese https://images.squarespace-cdn.com/content/v1/5f048f7981acd24c20fce595/1602277255331-OW4FE32HVWZLWH3IU7XV/murrays-portfolio-components-10.jpg design & creative direction - Murray's Cheese https://images.squarespace-cdn.com/content/v1/5f048f7981acd24c20fce595/1602255237875-WSU58G3FB2L4ALA8GN8B/rebrand_general-icons-01.png design & creative direction - Murray's Cheese https://images.squarespace-cdn.com/content/v1/5f048f7981acd24c20fce595/1602255297219-DMCQQG8QDZ4L86BQNMUR/rebrand_general-icons-16.png design & creative direction - 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Murray's Cheese https://images.squarespace-cdn.com/content/v1/5f048f7981acd24c20fce595/1602255529768-2W5RVOZ5RZ6RD5483G0N/rebrand_general-icons-132.png design & creative direction - Murray's Cheese https://images.squarespace-cdn.com/content/v1/5f048f7981acd24c20fce595/1602255278050-SKOFPMFRUF1NJ4NOTXU3/rebrand_general-icons-04.png design & creative direction - Murray's Cheese https://images.squarespace-cdn.com/content/v1/5f048f7981acd24c20fce595/1602255442540-BMU9HIMO2PQQMG6IYXTI/rebrand_general-icons-91.png design & creative direction - Murray's Cheese https://images.squarespace-cdn.com/content/v1/5f048f7981acd24c20fce595/1602255546065-P9LS7DXZ6D1LW5YKJJBD/rebrand_general-icons-139.png design & creative direction - Murray's Cheese https://images.squarespace-cdn.com/content/v1/5f048f7981acd24c20fce595/1634670739495-VLPO1E3PCHF8EEDMHA7Q/Murrays-Eblast-Mobile_0003_Murrays_E-Marketing_1.png design & creative direction - Murray's Cheese - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f048f7981acd24c20fce595/1634670783065-QK3XRIUZGHBLUORM9B6W/Murrays-Eblast-Mobile_0000_Murrays_E-Marketing_4.png design & creative direction - 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Film Photography, NYC https://www.natbelkov.com/food-styling-and-photography/ops-pizza monthly 0.5 2021-02-17 https://images.squarespace-cdn.com/content/v1/5f048f7981acd24c20fce595/1613578781813-H5QCJL6Z8CJ3TSX2CAJE/GTBM-Ops-Pizza-2713.jpg photo & styling - Ops Pizza, Brooklyn https://images.squarespace-cdn.com/content/v1/5f048f7981acd24c20fce595/1613578781144-L9FNCMIMWNCCB4LZS3B5/GTBM-Ops-Pizza-2553.jpg photo & styling - Ops Pizza, Brooklyn https://images.squarespace-cdn.com/content/v1/5f048f7981acd24c20fce595/1613578782761-3FOLKGGXZWPP2VUA1BDQ/GTBM-Ops-Pizza-2761.jpg photo & styling - Ops Pizza, Brooklyn https://images.squarespace-cdn.com/content/v1/5f048f7981acd24c20fce595/1613578780772-9L17JQB1QTQOQ1N7YTVI/GTBM-Ops-Pizza-2652.jpg photo & styling - Ops Pizza, Brooklyn https://images.squarespace-cdn.com/content/v1/5f048f7981acd24c20fce595/1613578779979-I9GSQTLQ1SXQUW1IMW44/GTBM-Ops-Pizza-2544.jpg photo & styling - Ops Pizza, Brooklyn https://images.squarespace-cdn.com/content/v1/5f048f7981acd24c20fce595/1613578781350-1PYYLJPMM5ZMV8P4H88P/GTBM-Ops-Pizza-2661.jpg photo & styling - 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